Building a Loyal Brand“An important part of building a loyal base is knowing who is (and who should be) a part of it. Then it’s a matter of supplying those…Oct 27, 2020Oct 27, 2020
Six Actions to Managing the Customer Experience JourneyCustomer journeys include many things that happen before, during, and after the experience of a product or service. Journeys can be long…Oct 20, 2020Oct 20, 2020
Five Annotation Strategies That Will Make Your Charts Stand OutI came across this MIT Sloan post, Make Your Data Insights Visually Consumable by Nancy Duarte, and wanted to pass along these best…Oct 14, 2020Oct 14, 2020
Six Problem-Solving MindsetsGreat problem solvers are made, not born. That’s what McKinsey found after decades of problem solving with leaders across business…Sep 29, 2020Sep 29, 2020
Six Key Traits of Human Experience Design“Experience Management (XM) is all about people. Customers are people. Employees are people. Partners, suppliers, and prospects are all…Aug 19, 2020Aug 19, 2020
My Favorite Tools in My Designer Toolkit“Design Thinking is a human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the…Aug 11, 2020Aug 11, 2020
Seven Steps to Creating a Memorable Experience for Your CustomersIn a recent interview with Zoey Chen, assistant professor of Marketing at the University of Miami School of Business and co-author of the…Aug 5, 2020Aug 5, 2020
LTV CAC RatioLifetime Value (LTV), sometimes referred to as Customer Lifetime Value (CLV), is the average revenue a single customer is predicted to…Jul 21, 2020Jul 21, 2020
Iterative Reviews and Incremental Revisions in Agile Human Centered DesignI love the Agile development process. I love that there are short development cycles to pivot quickly in these ever-changing markets we…Jul 14, 2020Jul 14, 2020
Customer Insights from Idea to Solution with Integrated SystemsVoice of the Customer (VoC) programs are great for capturing, measuring, and, ultimately, improving your customer experience. But how do…Jul 8, 2020Jul 8, 2020
